Our Story
Why we exist
ELICITE is an online sommelier service designed for modern consumers who want to experience wine before purchasing it.
We are born out of the realisation that the world of wine can be intimidating and is often perceived as traditional or exclusive.
From the beautifully rich culture and distinct heritage, to the fascinating stories from the experts in the wine industry, our aim is to uncover this world through inspiring digital content and personal assistance from our dedicated team of Personal Wine Advisors.
Our Focus
We understand that wine can be a complex topic to understand and that it can also be difficult for winemakers to communicate the stories behind their amazing wines in a way that inspires and enables customers to shop with confidence.
It is our commitment to bridge this gap, dedicating attention to every customer and every wine, empowering you to you find your perfect wine for any occasion.
The meaning of ELICITE
The Latin verb, elicio, means “to draw or pull out, or (pull) forth. To entice, elicit or coax”. The English derivation, elicit, means “to evoke or draw out from someone”.
Pronounced /i'lisi-té/ ELICITE was created to break down traditional barriers and elicit everyone’s passion for wine. It is this origin that drives our vision to be the new way to shop, experience, and learn about the fascinating world of wine.
