Our Story

Why we exist

ELICITE is born out of the realisation that the world of wine can be intimidating and is often perceived as traditional or exclusive.

From the beautifully rich culture and distinct heritage, to the fascinating stories from the experts in the wine industry, our aim is to uncover this world through inspiring digital content.

The meaning of ELICITE

The Latin verb, elicio, means “to draw or pull out, or (pull) forth. To entice, elicit or coax”. The English derivation, elicit, means “to evoke or draw out from someone”.

Pronounced /i'lisi-té/ ELICITE was created to break down traditional barriers and elicit everyone’s passion for wine. It is this origin that drives our vision to be the new way to shop, experience, and learn about the fascinating world of wine.